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Avon Products, Inc. ( ) is an Anglo-American multinational company selling cosmetics, skin care, perfume, and personal care products. It is a multi-level marketing company based in London. In 2020, Avon had annual sales of $9.1 billion worldwide.
It is the fourteenth-largest beauty company and, with 6.4 million representatives, is the second largest multi-level marketing company in the world (after Amway). The company's CEO is Kristof Neirynck who was appointed to the position in November 2023. The companies CFO, James Scully, was also named the companies COO in 2016. He started with Avon in 2015. Businesswoman Sara Davies MBE was appointed to the new role of Chief Inspiration Officer in 2024.
In May 2019, the Brazilian multinational company Natura & Co announced its intent to acquire Avon; the deal closed in January 2020. Following the merger, existing Natura shareholders held 73% of the combined company, Natura Holding S.A., with former Avon shareholders owning 27%. At merger completion, Avon became a privately held company, common stock was removed from the NYSE trading.
In May 1894, Alexander D. Henderson joined the company, became vice-president and treasurer, and helped shape its policies and assist in its growth. In 1897 they built a laboratory in Suffern, New York. On May 3, 1909, the California Perfume Company corporate office moved to 31 Park Place, New York. On June 16, 1909, McConnell and Henderson signed an agreement of Incorporation for the California Perfume Company in the state of New Jersey. On January 28, 1916, the California Perfume Company was incorporated in the state of New York. McConnell, Henderson, and William Scheele were listed as company officials. In 1939, the California Perfume Company changed its name to Avon.
88% of Avon's 2013 revenue (around $10 billion) came from overseas markets.
In March 2016, Cerberus Capital Management paid $435 million in cash for preferred stock in Avon Products. This move was the conclusion of a deal initiated in December 2015, when Avon sold 80.1 percent of its North American Business to Cerberus for $170 million. The total value of the deal was $605 million. The investment resulted in Cerberus having an almost 17 percent stake in Avon Products.
In January 2020, Natura & Co closed the acquisition of Avon Products, Inc. At the time, The Natura & Co group also included Natura, Aesop, and The Body Shop, and with the acquisition of Avon had created the world's fourth-largest pure-play beauty company.
In 2016, Avon completed the separation of its United States, Canada, and Puerto Rico business as New Avon LLC, which also trades with the "Avon" name. As part of a three-year plan, the global Avon Products relocated its headquarters to London in the United Kingdom. In August 2019, New Avon LLC, the privately held North American company that split from Avon Products, Inc. (Avon Worldwide) in 2016 entered into a definitive agreement with South Korean consumer goods giant LG Household & Health Care, Ltd., which purchased the direct-selling cosmetics business for $125 million in cash.
Jan Zijderveld was appointed the company's CEO in February 2018. The former CEO, Sherilyn S. McCoy, stayed on as an adviser to the Board and to Zijderveld through March 31, 2018.
In January 2021, New Avon Company announced its corporate name change to The Avon Company.
In 2019, the Brazilian beauty company Natura agreed to buy Avon Products for more than $2bn via a share swap, creating the world's fourth-largest beauty company. Under the deal's terms, Natura will hold 76% of the combined business with over $10 billion in annual revenue.
In November 2023, Avon announced it would open stores in the United Kingdom for the first time in the company'
/ref> However, in August 2024, Avon Products filed for Chapter 11 bankruptcy protection in an effort to settle its talc-based lawsuits. In September 2025, it was announced that Natura will sell Avon to Regent LP for £1. The sale does not include Avon's Latin American and Russian operations, which will continue to be owned by Natura. The sale was completed on December 29, 2025.
Some of the brand-names used by the company include Avon Color (including Power Stay, Color Trend Make Up + Care, and Ultra Colour range), Imari, Far Away, Avon Eve, Sk!n, Today Tomorrow Always, Black Suede, Avon Fashions, Anew, Clearskin, Avon Care, Avon Senses, Skin So Soft among others. According to the U.S. government, Avon has 5 million to 6 million sales representatives operating in over 100 countries as of 2014. Avon and its subsidiaries have 40,000 to 50,000 employees, 6,000 of which are in the United States.
Avon was an early member of the U.S. Direct Selling Association, which was founded in 1910. The company left the association in 2014, saying that the trade group was not paying enough attention to the industry as a whole.
Avon began a probe of its China division after an internal whistleblower alleged bribery in June 2008. At least four executives, both in Asia and in the United States, were suspended in 2010, and later fired for their roles in the activities being investigated.
According to The New York Times, Avon spent over $170 million on legal fees and costs related to the investigation: $59 million in 2009 and $95 million in 2010, and $22.5 million for the first quarter of 2011.
The final tally was about $500 million.
The Times reported that Avon would report the findings to the United States Department of Justice and the Securities and Exchange Commission (SEC) and try to negotiate the penalties that those entities may impose. On February 24, 2011, Avon filed a report with the Securities and Exchange commission highlighting the investigation as a corporate risk factor that could cause investor loss.
In 2014, Avon settled the bribery charges for a total of $135 million; $68 million in criminal penalties, with the remainder in interest, disgorgement, and fines from a civil case brought by the SEC.
Although Avon does not practice animal testing of its cosmetics that are sold in the United States, certain specialty products do require extensive testing in other countries. In China, specialty products that require degrees of animal testing include but are not limited to: sunscreen products, whitening/pigmentation products, and hair dye/perm or growth products. Despite laws that require animal testing in some countries, Avon chooses to distribute its products in those jurisdictions. Laws in various countries require companies to pay for animal testing through a commercial business in order to sell certain products in that country. Because Avon is not globally animal-testing free, People for the Ethical Treatment of Animals (PETA) has not included Avon on their cruelty-free list.
In 2019, Avon ended all regulatory-required animal testing, making it the first global beauty company selling in China to stop all animal testing of ingredients and products across all its brands by developing new ways to deliver products that do not require animal testing, such as reformulating products. PETA has since announced that it has added Avon Products Inc. to their list of companies "Working for Regulatory Change".
This was followed by an announcement via Facebook on February 15, 2018, that Avon Australia and New Zealand would close by the end of the year. This decision resulted in the loss of 220 jobs and 21,400 sales representatives. The company has attracted criticism for poor communication with its customers and employees.
Avon is still active in Russia and is recruiting more people and continuing to manufacture products as of January 2024.
Controversies
American corruption charges
Beginning in 2008, the conduct of various employees and executives of Avon were investigated for possible violations of the law, including bribery and violations of the Foreign Corrupt Practices Act.
Animal testing
Avon vowed in 1989 that as a company located in the United States, it would no longer participate in animal testing. Avon has since claimed to be working globally to introduce safer methods of testing cosmetics that do not require animals. These methods include in vitro testing, computer simulations, and testing cosmetics on human volunteers.
Withdrawal from major markets
In October 2013, Avon announced the closure of its branch in France at the end of that month. Its French employees accused it of keeping the workers in the dark for months and not acting in line with the company's publicly stated values of being a socially responsible company that upholds values of trust, respect and integrity and a culture of "open and candid communication." As of January 2014, Avon France was in receivership.
External links
Categories: Official Website, Companies Formerly Listed On The New York Stock Exchange, Retail Companies Established In 1886, Cosmetics Brands, Retail Companies Of The United Kingdom, Personal Selling, 1886 Establishments In New York, Cosmetics Companies Of The United Kingdom, Companies Based In London, 2020 Mergers And Acquisitions, Companies That Filed For Chapter 11 Bankruptcy In 2024, Personal Care Companies Of The United Kingdom
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